Good quality and high value content is what makes YOU A BRAND! Writing a caption to a photo on Instagram can be a real struggle. We take photo, edit it and then….struggle to come up with ideal Instagram caption that would go in line with a photo we want to post. However, it is not that easy!
I still see a lot of photos on Instagram with no captions or just emojis. And straight away question arises. Why do you want to waste a valuable space under your photo and don’t tell a story to your audience? YOUR STORY! Each time you post you have to come up with interesting and engaging text if you want your audience to stay with you for a long time.
Therefore, I have come up with 5 STEP FORMULA in creating a perfect Instagram caption!
1. INSTAGRAM CAPTION MUST HAVE: TELL A STORY
In order to be interesting to your audience try a storytelling method in your Instagram captions. Don’t be afraid to be open and honest, this is exactly what people like. Tell a story under each photo, share your thoughts on particular topic and most importantly be TRUE to yourself! For example, on my Instagram (@ilonakors) I share my journey, my travels and emotions daily.
2. INSTAGRAM CAPTION MUST HAVE: GIVE VALUE
Give a reason to follow you and make people want more and more of your content. With each post you can solve a particular problem of your followers and make them happy. Why? Because with value comes happiness, and with happiness comes loyalty. And it is a beautiful circle. Also by giving value you can become an authority in your niche, and make your followers think that you really care about them. With each Instagram caption you should engage with your followers and give true value. If you really have hard times planning your posts and don’t know what to write under your picture, I have prepared “AN INSTAGRAM MUST HAVE // SOCIAL MEDIA PLANNER”. This is a printable PDF to ease your social media headache! Check it out! 🙂
3. INSTAGRAM CAPTION MUST HAVE: BE FUNNY
Honestly, don’t be Mr/Ms serious all the time. It is great to add a bit of humor to your Instagram posts. It can help you make your posts more engaging, and develop your own voice and style as well. If you master humor in your Instagram captions you can grow really big, as people tend to like funny things.
4. ADD EMOJIS
Never underestimate the power of emojis! Sometimes they can speak more than thousand words! Here I don’t say that you should put only emojis in your Instagram captions. NO WAY! You should add them to your message and make it more personal and fun…Speak emojis!
5. CALL TO ACTION (CTA)
Never leave your captions without a Call to action (CTA)! Ask a question, or ask for feedback if you want your followers to leave a comment under your posts. Also you can invite them to like your posts or click the link in your BIO. That way you not only increasing your overall engagement rate, but using your caption space wisely!
So here it is, my perfect Instagram caption formula:
📌 PERFECT INSTAGRAM CAPTION = STORY + VALUE + HUMOR + EMOJI + CTA
Try out my perfect caption formula and let me know did it work for you? Or perhaps there are other elements which should be added here?